Jayzen Patria is a personal branding expert, inclusion advocate, and keynote speaker who helps organizations transform and drive workforce engagement, guiding thousands to amplify their brand voice and bring their best, unique selves to work every day.
A 25-year learning and development veteran of top companies, including General Electric, Comcast, and NBCUniversal, Jayzen has worked with Fortune 500 brands globally. Inspired by his multicultural background, Jayzen is a lifelong inclusion advocate. He led global ERGs for more than 15 years and is known for bringing his powerful personal storytelling to the development programs he created for underrepresented employees.
Jayzen has been featured at many Fortune 500 companies and international conferences including TEDx, SXSW, INTIX Summit, NAMIC National Conference, Women Who Tech Shanghai, Out & Equal’s Workplace Summit and Executive Forum, Learning Leadership Conference, Latinx Leadership Alliance and more. He is also the host of the Lead With Your Brand! podcast
LEAD WITH YOUR BRAND!™
Get your employees to own their career, know their voice, and prove their value every day.
ERG Programs
Transform your ERGs from clubs to groups of dedicated employees driving business impact!
CAREER BREAKTHROUGH
Small group program for top talent to dive into the Lead With Your Brand™ system and drive career breakthroughs.
COMING 2026!
Lead With Your Brand!
Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough
By Jayzen Patria
You are your brand! Are you actively managing, representing and showcasing it? Are you coffee…or are you Starbucks? In today’s agile, enterprising world, simply being good at your job is not enough. To truly stand out from the crowd and succeed, you need to think of yourself as a SuperPremium brand that commands attention, inspires action, and dominates the field—just like the storied, buzz-worthy brands we all follow.
In Lead with Your Brand!, renowned personal branding expert and keynote speaker Jayzen Patria shares his scintillating techniques that have already helped thousands lead with their brands. This dynamic guide breaks down the process into five actionable steps: defining your career audience, understanding what you stand for, refining who you want to be, maintaining your image, and promoting yourself effectively. Drawing on personal stories and a brand marketer’s toolkit, the author shows you how to turn your brand into your most powerful asset. You’ll learn how to craft a standout plan to differentiate yourself, highlight your talents and personality, and propel your career to the next level.
Whether you’re just starting out, considering a career change, or looking to elevate your success in your current role, this insightful guide provides the step-by-step tools you need to develop a winning personal brand that will transform how the world sees you—and how you see yourself.